Your Integrity BECOMES Your Brand: The Rule for Leaders ​ If you're an entrepreneur, business owner, or leader, this is the most important lesson you'll ever learn: Your integrity becomes your brand. (Page 17 in the book!) Built On Values! ​When you're out in public, how you respond—especially when you're treated unfairly—puts your reputation on the line. I always choose to elevate myself, because people don't just support what you do; they support who you are as a leader. ​Want the guide to bui
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