Karl Lagerfeld Takes You to Chanel's Supermarket

Chanel Fall Winter 2014 Show Transformation by Karl Lagerfeld

In the early 1980s, Chanel underwent a significant transformation under the leadership of designer Karl Lagerfeld, who joined the fashion house in 1983. While Chanel today is one of the most recognizable brands in the world, by the 80s it had been in decline for a decade after the passing of Coco Chanel. Lagerfeld revitalized the brand by blending classic Chanel elements with modern trends, such as the padded shoulder look that became a prominent throughout the 80s. This also included the introd