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Once a gateway city, Marrakech continues to prove its value as a cornerstone destination for North Africa. In fact, in 2025, Morocco was Africa’s most visited country, welcoming tens of millions of travellers - a testament to Marrakech’s enduring appeal. It remains a compelling choice for itineraries that blend heritage, design, culture and luxury. Explore ancient medinas and UNESCO-listed architecture to world-class hotels, wellness retreats and artisan-led experiences. For travel advisors, it’