Videos using yellow font are going viral on TikTok lately, and they've got some users confused. The trend is known as "Yellow Font Theory," and it's been a growing meme since November 2025, but many ...

What to know about the new "font theory" trend that's getting people to post their vulnerable thoughts and feelings to pink ...

Social media users pairing introspective messages with vibey existential imagery and audio are calling it “yellow font theory.” Yellow font theory refers to the use of yellow-colored text to ...

Nothing will make you feel out of touch quite like a loosely defined TikTok trend, except for when you start seeing it everywhere and still don’t know what it means. That’s what’s happening right now ...