One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

This year’s conference included another change to search, this one more profound but less aggressively deployed. “AI Mode,” which has similarly been in beta testing for a while, will appear as an ...

Google is rolling out a new search labs experiment feature named Web Guide. Web Guide uses AI to organize the results page, grouping web links into helpful categories with added context and insights, ...

Google wasn’t around for the advent of the World Wide Web, but it successfully remade the web on its own terms. Today, any website that wants to be findable has to play by Google’s rules, and after ...

Google AI Mode is available in over 200 countries. This is big news for search. Unlike traditional search, Google’s AI mode handles complex, nuanced searches in natural language as well as image-led ...