Is Starbucks' new rewards program superior to the former?

‘Free Mod Monday’ is about to be the best day of the month.

The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but some consumers will earn points ...

A tier system can make or break your loyalty program. At first glance, they might seem effortlessly manageable, maybe even a fun task to work on: Come up with a few cool names, set a point threshold, ...