TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and ...

Long Live Sony TVs: New TCL Deal Could Mean Stronger Future for Classic Brand ...

If Sony and TCL are teaming up to make your next TV, it's better news than you'd think ...

Sony and TCL have announced a new joint venture to leverage both companies' expertise in TVs, which could lead to cheaper ...

For customers, the partnership could make future Sony Bravia models more competitively priced while offering the same premium ...

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.