As the new year sparks digital detoxes, our columnist argues the rise of short-form content is damaging attention spans and ...
Leaders in the entertainment marketing and advertising space gathered for the Variety Innovation in TV Brunch, presented by Google TV, at Cannes Lions to discuss how the TV landscape is changing.
Flow Media Marketing on MSN
Good content strategy isn't about long vs. short - it's about discovering what your audience wants to do next
After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...
YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...
A YouTube cofounder who helped pave the way for our modern, content-obsessed world is the latest tech whiz to come out against short-form videos because of their effect on kids. Steve Chen, who served ...
The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...
Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...
NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...
Zhou Lingyi’s “Content Reconstruction Theory” represents an evolution in creative logic, returning short-form dramas to the fundamental task of storytelling. “Future short-form dramas will not compete ...
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