Authenticity in customer reviews is paramount for several reasons. First, authentic reviews are perceived as more credible and reliable by consumers. According to a survey by BrightLocal, 79% of ...

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of our purchases arriving. Yet many of us may not reflect on the multitude ...

In theory, it’s never been easier to enter ecommerce. Investments and fixed costs are marginal because everything is now available “on demand” or “as a service.” Digitization even allows people to run ...

It was a cold February morning a few weeks ago in Amsterdam while waiting for my connecting flight to Lagos at Schipol Airport that I logged into a Zoom call with Jumia’s cofounders Sacha Poignnonec ...

In recent years, the Philippine business landscape has undergone a significant transformation, largely fueled by technological advancements and changing consumer behavior. One noteworthy driver of ...

B2B ecommerce is the fastest growing element of the business world. If you’re one of the 50 per cent of B2B organisations not doing it already, then you need to start. If you are, then you need to ...

When it comes to marketing strategies, nothing is more important than analyzing and measuring every campaign’s actual effectiveness, influence, and ROI. Without these measurements in place, how can ...

Worldwide online retail sales are forecast to surpass $5 trillion in 2022, but not every online retailer will be cashing in. Those that do are the retailers that know how to drive e-commerce sales in ...

In an era dominated by digital commerce, the shift towards online shopping has been nothing short of revolutionary. As consumers increasingly opt for the convenience of browsing and buying from the ...

White Paper How to Outsmart the AI Bot Boom A practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes Read now On-Demand Webinar How to Build ...

She joins the company from Hanna Andersson. Build-A-Bear Workshop has hired Char Nicanor-Kimball to fill the newly created role of vice president of ecommerce. Nicanor-Kimball most recently was the ...