Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

verybody has a favorite color and season—preferences that seem innate, always defying reason. Auditors are no different when it comes to haphazard sampling, a process in which—ideally—they choose ...

Note: This report was updated on Dec. 30, 2015 to reflect the January-July 2015 National Health Interview Survey estimates released on December 1, 2015. Telephone surveys face numerous challenges, but ...

What was once two companies is now one after Shelton-based market research company Survey Sampling International, SSI, sealed its deal with Texas data collection company Research Now to become one ...

Passive sampling techniques have emerged as indispensable tools in the monitoring of environmental pollutants. These methods involve the in situ accumulation of contaminants over extended periods, ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...