Horizontal and vertical mergers are two strategies your company can use to achieve specific objectives, such as growing your business, entering new markets, increasing revenue or reducing costs. A ...

It’s easy to think of career advancement as a straight line. But what if there was another approach? Horizontal career growth exists in stark contrast to vertical career growth. Vertical growth is the ...

Vertical advertising appeals to people in a specific industry. Horizontal advertising is not limited to a single industry, but targets people in numerous industries and sometimes the general public.

The music industry is more dynamic and competitive than ever before. In an age where streaming platforms and social media give any budding artist a platform, standing out from the crowd requires a ...

Those who are tasked with analyzing and instituting tax policies are often charged with determining whether the systems in place are fair. In this regard, there are two primary types of equity ...