Deciding on the amount to price an item depends on more than tangible factors, such as labor and the cost of materials. It also greatly depends on psychology. Gauging a target market's emotional ...

Opinions expressed by Entrepreneur contributors are their own. We are all in business to solve problems, add value and make a profit — tasks which involve pricing your product or service. But how do ...

Even when the product is right, and the market is ready, there’s still one lingering question that marketers hate: How should the product be priced? What should it cost the consumer? And how should it ...

Picture yourself in a home improvement store, looking to buy a gadget amid various price promotions. One bin of gadgets is 50 percent off and another is "buy one, get one free." If you find yourself ...