Conducting product development in formalized stages provides direction, minimizes waste and increases the chances that the product will be well-received by the market. We endorse an approach that ...

This paper proposes a framework for benchmarking the new product development process of individual companies. The company’s ...

A systematic approach that views the clinical research department as an integral part of the development team can enhance the likelihood of success in the creation of new products. Nancy J. Stark Many ...