With a growing number of touchpoints throughout a complex customer journey, conducting measurements to understand marketing success and proving return on investment has become table stakes. According ...

Editor’s note: A version of this article previously appeared at KISSmetrics.com. If you’re using social media for your business, you should be measuring it. But don’t measure just for the sake of ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. To date, TV has mostly ...

In a modern production organization, measurement matters. Successful companies have spent a great deal of time determining which activities they will monitor and measure on a regular basis. These real ...