Technology vendors, through mergers and acquisitions, are moving more into the marketing field, as the CMO’s role continues to evolve to include more technology functions. Highlighting the actions of ...
No-Headquarters/BOZEMAN, Mont.--(BUSINESS WIRE)--Snowflake (NYSE: SNOW), the Data Cloud company, today released its Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining ...
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know. Today, marketing technology is critical to the process of ...
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