A logo plays a vital role in the branding of any business. It is the visual representation of your company and it should be memorable, unique, and recognizable. In addition to helping customers ...

Fili, who opened her studio in 1989 after working as the art director of Pantheon Books for more than 10 years, has an unmistakable style informed by classic Italian 20th-century graphic design. Her ...

Want to know how to make a logo? Our easy step-by-step guide explores why you need a good logo, and how to create one that honors your brand and engages your target market. You don’t need to be a ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

“FORTY YEARS AGO, graphic arts were a form of black magic—only a handful of people even knew the names of typefaces,” said Michael Bierut, a partner in the New York office of the international design ...