If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

Since most businesses have already adapted to digital marketing, the competition among these markets is tight. Various platforms are existing to help these businesses maximize the online world.

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

According to Klaviyo, over 167,000 businesses rely on it to run hundreds of thousands of email and SMS campaigns each month, underscoring the demand for effective, data-backed communication in ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it ...

While email marketing remains a powerful tool for businesses seeking to connect with their target audience and drive conversions, simply sending out generic emails is no longer sufficient. To enhance ...

Marketing automation has many advantages. But none of them are particularly easy to realise, not least because many marketers underestimate the upheaval required to make their MA systems do what they ...