The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

First published in 1993, this practical book with examples of successful direct-mail packages has been updated with new letters, a discussion of the impact of the Internet, and a history of the ...

SHERMAN OAKS, CA, UNITED STATES, September 26, 2025 / EINPresswire.com / -- Homeowners Marketing Services (HMS), a leading provider of deed-verified mailing lists and marketing solutions since 1967, ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products.