If you have ever found yourself in a position where your ad has been running for a few months and showing a strong performance but then suddenly it drops off, you’re not alone. This situation is ...

Fatigue is a real problem. Physical fatigue, mental fatigue, and emotional fatigue are plaguing just about everyone. This is especially true for creatives, who may work a day job, have all sorts of ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen it too many times — affects every ad eventually. On Facebook, it happens ...