In sales, most of your success will begin in the marketing department. In marketing, most of your results will end in the sales department. Both have to prove their worth. They are both after the same ...

Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...