A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

In today's digital landscape, marketing leaders are constantly juggling myriad tasks, from crafting compelling campaigns to analyzing intricate data sets in an effort to create an inflection point of ...

Let’s get this right from the beginning. Obviously, in today’s competitive market, it’s vital to grow your business as fast as possible. If you have a great business idea or a cool product, but you ...

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

Your strategic plan will guide your organisation in achieving its vision, mission and goals, and will help you answer five key questions about your organisation’s purpose and activities. A strategic ...