China doesn’t just require speed in filing. It demands strategy. The costs of getting it wrong aren’t always immediate, but when they show up, they often come in the form of: Lost market entry ...
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With The Monsters, Monkey King and Ne Zha, China’s IP-driven businesses brace for growth
China's IP sales are projected to grow at an annual rate of 17.2 per cent through 2029 after reaching US$1 billion in 2024, CICC says The rise of Pop Mart's The Monsters series, as well as new games ...
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