In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

This course is compulsory on the Executive MSc in Behavioural Science. This course is not available as an outside option. The course aims to introduce students to the main methodological concepts and ...

DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...

This course is available on the Executive MSc in Behavioural Science. This course is not available as an outside option. The course aims to introduce to students the main principles, methods, measures ...

As the world comes together to focus on recovery from the COVID-19 pandemic, finding ways to accelerate progress towards the Sustainable Development Goals is more urgent than ever. Behavioural science ...

Students are popular test subjects for many studies in behavioral sciences. However, using only students does not reveal the full picture about people in general. In fact, many of the students' ...

PepsiCo used behavioural science to launch a new cookie brand in the Caribbean and Central America, a process of decoding the sensory experience and identifying consumption occasions and rituals in ...

Her book explores how behavioural biases shape consumer decisions and drive brand growth. LONDON, UNITED KINGDOM, October 15, 2025 /EINPresswire.com/ -- Brand ...

Magda Osman receives funding from ESRC, Research England, British Academy, EPSRC, Food Standards Agency. Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a ...