Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

This article was originally published in the Tribune-Star on June 2, 2018. How do communities change? The answer is quite easy. Change is implemented through attitude. Although the answer is easy, ...

Frequent changes in attitudes can often be a sign of underlying mental health issues. While everyone experiences mood shifts from time to time, significant and frequent changes can signal that ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

"In the province of the mind, what one believes to be true either is true or becomes true within certain limits, to be found experientially and experimentally. These limits are beliefs to be ...

In a study published in the MDPI journal Platforms, researchers offer a detailed qualitative examination of why favorable ...

There is a traditional understanding that if someone experiences a threatening event, their attitudes and beliefs will change. Some scholars predict that a threat will cause someone to become more ...