Artificial intelligence’s ability to speed up mundane tasks, bring ideas to life faster and drive down costs is a dream for advertisers under pressure to save money while producing exponential pieces ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. The AI boom has been defined by unprecedented innovation across nearly every sector. From ...

If you read my column regularly, you might be starting to sense a theme. I’ve been diving into AI from a very practical application perspective, trying to determine short-term and long-term impacts.

According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...